Why Location is Still King in Medical Real Estate

In a world of virtual visits and telehealth expansion, it’s easy to think location doesn’t matter as much in medical CRE. The reality is, it matters more than ever—just in different ways.

For years, prime corner lots and proximity to hospitals were the gold standard. Those factors are still valuable, but today’s market intelligence looks deeper. We’re seeing investors and operators focus on patient access points—traffic flow, public transit, and even proximity to growing residential developments. A clinic in a rapidly expanding suburban corridor can sometimes outperform a building next to a flagship hospital simply because it’s easier for patients to get to.

Location now also means understanding competition. AI-driven mapping tools can show you exactly where overlapping service areas exist, highlighting untapped pockets of demand. Pair that with on-the-ground insights—like knowing a competitor’s lease is about to expire—and you have a location strategy that goes far beyond GPS coordinates.

In medical real estate, location isn’t just about where you are—it’s about where the opportunity is moving next.

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