Why Location Data Beats Gut Feeling Every Time

In medical real estate, everyone has a story about a property that looked perfect on paper—or felt right in person—but ended up being a drag on returns.

It’s easy to get caught up in first impressions. You walk the site, see the access roads, and picture it filled with patients. The parking lot looks big enough, the area feels busy, and there’s a Starbucks two blocks away. Seems like a no-brainer.

But a location that “feels right” can still be dead wrong for your tenant mix. Maybe the daytime population is way lower than you think. Maybe the payer mix in that zip code means revenue will never match the rent. Maybe there’s another facility two miles away quietly pulling the exact same patient base you’re counting on.

The difference between a hit and a headache often comes down to market intelligence. Who’s serving the area already? Where are the referral sources? What does patient flow actually look like on a Tuesday morning in January? Those are the questions that make or break a deal—and the answers don’t come from a gut check, they come from data.

If you’re betting on a property without that information, you’re not investing—you’re gambling.

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