What Brokers See, What Market Intelligence Catches

Every market has its hot deals. And every market has the ones that look good—until someone does the math.

We’ve been reviewing several transactions this month where broker materials projected strong returns, but the fundamentals told another story. In one case, the pro forma assumed rent increases well above market averages… with no justification. In another, a value-add play ignored deferred maintenance costs entirely.

That doesn’t mean the brokers are wrong—it means they’re focused on a different part of the process. Their job is to bring energy and interest to a deal. Ours is to bring clarity.

Market intelligence isn’t just a lender checkbox. It’s a grounding force in a market that runs hot. It tests assumptions, benchmarks risk, and tells you whether the asset holds up under pressure—because when things get tight, wishful underwriting won’t save you.

Whether you’re buying, building, or refinancing, having a market intelligence partner who’s seen the cycle before can make all the difference.

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