The Rise of Concierge Medicine and Its Impact on Medical Real Estate

Concierge medicine is changing the game. Instead of dealing with insurance red tape and rushed appointments, patients are paying a flat fee for direct, personalized care. It’s a model that’s growing fast, and it’s not just reshaping healthcare—it’s making waves in medical real estate, too.

Traditional clinics are built for volume. The waiting rooms are packed, the exam rooms are small, and efficiency is the name of the game. But concierge practices? They’re different. They’re designed around patient experience, which means they’re smaller, more exclusive, and in premium locations. These doctors aren’t looking for just any office space—they want something that fits their brand.

That’s why a lot of them are setting up shop in high-end office buildings, mixed-use developments, and even luxury residential communities. Instead of a medical park on the outskirts of town, they’re popping up in places where their patients already live, work, and spend time. Think boutique office spaces near high-end fitness studios, wellness centers, or private club settings. It’s not just about accessibility; it’s about creating an experience that feels elevated.

From a real estate perspective, this trend is changing the way properties are valued. A concierge practice doesn’t rely on patient foot traffic in the same way a traditional clinic does. The demand for their services comes from word of mouth, reputation, and exclusivity. That means their success—and the value of the space they occupy—has more to do with demographics, location, and brand positioning than sheer volume.

That being said, not all locations are a perfect fit. If a concierge practice moves out, repurposing that space can be a challenge. These offices tend to be more customized, with high-end finishes and layouts designed for a low-volume, high-touch practice model. For investors and landlords, the question isn’t just whether the practice is successful—it’s whether the space has long-term flexibility if the tenant ever leaves.

Concierge medicine is proving that healthcare real estate isn’t one-size-fits-all anymore. The demand for personalized care is growing, and with it, the need for spaces that reflect comfort, exclusivity, and a premium experience. It’s a shift that’s creating opportunities for investors, landlords, and healthcare providers looking to adapt to this new model.

If you’re considering a concierge medical space—whether for investment, leasing, or appraisal—let’s talk. The landscape is evolving, and making sure a property’s value aligns with these changes is more important than ever.