New Builds Are the Easy Part

Everybody loves a shiny new development. Big press release. Fresh glass and steel. “Healthcare anchor secured” in bold letters.

But what happens after the ribbon is cut?

We’ve seen plenty of ground-up medical builds sit half-leased for 18 months because the demand assumptions were off. Or they lease fast—to the wrong tenants—and cash flow gets shaky two years in. A pretty building doesn’t guarantee a performing asset.

The tough part isn’t construction. It’s strategy.

Where is the patient volume coming from? Are referral patterns stable? Is there actual demand for the services being offered—or is it a “build it and hope” play?

Market intelligence answers those questions before the dirt moves. It helps you avoid building something that looks great but struggles to perform.

Because once the walls go up, the risk gets real.

📞 Need an outside lens on your site plan or strategy?

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