Market Intel Isn’t a Luxury Anymore. It’s the Difference Between a Deal and a Disaster

Most people in medical real estate are still guessing.

They’re looking at last year’s comps. They’re underwriting based on a phone call from three months ago. They’re trusting that the guy on the other end of the table has the same version of the market they do.

He doesn’t.

The groups that win right now are the ones with current, specific market intel. Not noise. Not theory. Just straight clarity about what’s happening and what isn’t.

We’re seeing deals fall apart in the eleventh hour because someone assumed zoning would be quick. It wasn’t. Or because someone expected the rent to appraise where it did last year. It didn’t.

AI is everywhere. It can give you averages. It can summarize a market report. But it can’t tell you that the operator just pulled out of two other locations. It can’t walk a site and spot the permitting issue that’s going to add 90 days and fifty grand to your timeline.

Real intel still comes from people who live and breathe this space every day. People who talk to lenders, underwriters, city planners, and operators all week long.

If you’re trying to close something this quarter or set up a play for the second half of the year, get in the room with people who can tell you where the landmines are buried.

Here’s the link if you want to talk

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